TURN YOUR MILITARY EXPERIENCE
INTO 6-FIGURES
You’ve served with discipline and purpose.
Now it’s time to get paid for it.
— without starting from scratch.
Rebuild
|
Reskill
|
Rebrand
|
Reconnect
|
Rebuild | Reskill | Rebrand | Reconnect |
INSIDE RANK TO REVENUE™,
join Shana Benjamin, founder of GovConnect,
to learn the exact 90-day system veterans are using to build high-income, tech-aligned careers — with support, structure, and no fluff.
1. Rebuild
Clarify your mission. Get your Career Mission Profile, target roles + salary bands, and a 90-day plan—with mentor feedback to keep you moving.
2. Reskill
Cut the noise. Learn job-relevant tech + AI workflows in weekly live coaching sprints so you’re confident, fast, and hire-ready—no bootcamp.
3. Rebrand
Look like the candidate they say yes to. Resume, LinkedIn, portfolio, pitch—built and reviewed with mentors so you book interviews.
4. Reconnect
You’re not doing this alone. Tap our private veteran community, accountability huddles, and funding + employer pathways to land offers.
SECTION 1: HERO
Header: Welcome! Say hello to the sales page template
Subhead: This is where you insert 1-3 short, powerful hook statements that reflect your ideal client's greatest challenge and desired outcome. Spark their curiosity by showing them you understand their inner world. Make this a true hook, to inspire them to keep scrolling.
CTA: Call to action
[insert social proof bar]
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2
3
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Clarify your mission. Get your Career Mission Profile, target roles + salary bands, and a 90-day plan—with mentor feedback to keep you moving.
As a veteran,
you’ve carried a mission most people
don’t understand
— and now you’re expected to thrive in a world that doesn’t speak your language.
You’re also at high risk for burnout, anxiety and depression.
You’re juggling a career move, family, health, and the pressure to look like you’re thriving—even when you’re running on fumes.
MAYBE YOU’RE EVEN FEELING IT RIGHT NOW.
Trust me, I feel you. It’s a lot.
You don’t need another bootcamp—you need a clear plan, community, and live mentor support to turn rank into revenue.
You’re also at risk of getting trapped
in a cycle of guilt like this:
SECTION 2: VIDEO
[insert countdown timer]
Header: A short sentence that hooks your prospects to watch your video.
Video: Videos are a great way to infuse a personal touch point to your sales page. Your video should be under 2 minutes and should motivate your ideal client to take action. Talk about why you created the program, what pain points the program is alleviating, and/or what makes your program different from the rest!
[insert video]
Look at Rise class on this - film this week!
SECTION 3: PAIN POINTS
Header: Does this sound like you?
Body:
4-7 bullet points listing your ideal client’s most important pain points or desired results they WANT, but are struggling to get.
Begin these statements with “You”.
Include powerful associative words like, “struggle”, “tired of”, “declining” etc
What are they struggling with or missing?
What’s holding them back ?
Think about what your program provides and work backwards to find the core problems your offering solves.
SECTION 4: POSITIVE OUTCOMES
Header: Well, just imagine if...
Body:
4-7 bullet points listing the most beneficial outcomes of your service.
What will your ideal customer learn, gain or achieve?
What are their biggest wants?
Include powerful associative words that are the OPPOSITE of the words you used in the previous section (Pro tip: try looking up antonyms on thesaurus.com!).
Use words like “finally”, “effortless”, “balance”, “supercharge”, “abundance”, “ease”, etc.
Truly put yourself in the shoes of your ideal buyers! What do they struggle with, and what are the direct solutions you’re providing?
CTA: Call to action
ONE LINER ABOUT THE SOLUTION WOULD GO HERE. Something like, “WELL, YOU’RE IN LUCK…”
____
SECTION 5: BRIEF PROGRAM INTRO
Header: Introducing [PROGRAM NAME]
Subheader : Re-introduce the program promise in 1-2 lines. Examples could be: “A proven system to take [IDEAL CLIENT] from [POINT A] to [POINT B] in [TIME] days.”
CTA: Call to action
SECTION 6: TESTIMONIALS
Header: Client love notes:
Subeader: “ HIGHLIGHT ONE CORE / VIP STATEMENT FROM EACH TESTIMONIAL “
Body: “Two to four client success stories go here. Try to choose testimonials that show the different types of results and positive outcomes people can expect from your program. Each testimonial should give the reader more information or insight. Please stick to the same word count/length for each testimonial, and be sure to include a first name, last initial, title and image.”
(PHOTO)
First name, last initial, title
SECTION 7: WHAT’S INSIDE
Header: The Deets: Here’s what you get:
A bulleted list of 8-10 points summarizing the program’s features and how it all works- starting with the most powerful.
Remember, in sales pages: benefits before features! The sections above covered benefits, and this section and the section below cover tangible features.
For example: How many modules?
Are there live calls included? Or voxer communications.
Is there a private community attached? Slack, Facebook group, etc.
What type of access: lifetime or specific container?
Do they get downloadable worksheets or guides?
Are there guest experts involved?
Will it include a live event or in-person meetup?
Summarize the type of tangible benefits they receive from investing in your program!
CTA: Call to action
SECTION 8: MODULE BREAKDOWN
Header: Take a peek into the modules
Heading: MODULE 1: Eg. BRANDING 101
Body:
Write out 3-5 sentences describing the subject of this module, as well as the high level benefits, and the tangible items they’ll gain access to. Some examples of tangible items are worksheets, practices, calls, etc. Just like the preceding section, this is more about tangible features, and you can expand on the different subjects covered with each module.
CTA: Call to action
Scroll feature
SECTION 9: ABOUT THE FOUNDER
Header: What’s up! Introduce yourself here.
Body: A short paragraph with some key points about yourself, your credentials and your offering. If people aren’t convinced to purchase yet, this is a good way to gain their trust and connect with them on an emotional level. What’s your story? Why do you do what you do? Try to weave in as much credibility, personality and relatability as possible—you’ve been where they are and you know how to help!
List of facts about your credentials:
Host of X Podcast
Featured In Anything
Years of Experience in Industry
Street Cred
Other Credentials
# Clients worked with in industry [Names]
SECTION 10: GUEST EXPERTS/COACHES
Header: MEET THE COACHES/GUEST EXPERTS
Subheader: Include a brief sentence highlighting the value of these additional experts.
Body:
FIRST + LAST NAME
3-4 sentences describing each co-coach or guest expert. Describe their background, street cred and how they’re a value-add. Also weave in their personality, so readers are truly brought into them. Don’t forget to name drop some exciting things they’ve been a part of.
(PHOTO) + Scroll feature for multiple entries
SECTION 11: TESTIMONIALS
Header: More satisfied clients
Subeader: “ HIGHLIGHT ONE CORE / VIP STATEMENT FROM EACH TESTIMONIAL “
Body: Two to four additional client success stories go here. Try to choose testimonials that show the different types of results and positive outcomes people can expect from your program. Each testimonial should give the reader more information or insight. Please stick to the same word count/length for each testimonial, and be sure to include a first name, last initial, title and image.”
First name, last initial, title
(PHOTO) + Scroll feature (different look than section above)
SECTION 12: WHO IT’S FOR
Header: This is DEFINITELY for you, if:
Body:
4-6 bullet points getting clear on the IDEAL buyer of this program.
Really emphasize who it’s for!
Since the header is “This is DEFINITELY for you, if:”, begin each of these bullets with “You”, so it’s a continuation of that sentence, and people really feel like you’re speaking TO them.
Get super clear, so people think you’re speaking directly to them.
This is a good opportunity to qualify your prospect by attracting those with qualities you want, and repel those who wouldn’t be a good fit.
For example: “....you are willing to put in the work to finally get [DESIRED RESULT].”
SECTION 13: CTA AND PRICING
Header: Main Call to Action Section
Body: After all of the details and information, here is where you really get to persuade your prospects to COMMIT! Be sure to weave some urgency and potency into your language here. Anchor the price in a way that makes the purchase an absolute no brainer. Last chance to appeal to your ideal buyer based on everything you know about them!
UP FRONT PAYMENT (save 10%): $XX
PAYMENT PLAN (x2) $XX
CTA: Call to action for each plan
SECTION 14: FAQS
Header: Frequently asked questions
Body:
Six to eight succinct questions and answers.
FAQs are a great place to continue selling your program!
Make sure every FAQ addresses common questions and objections, and has an answer that helps readers overcome any and all obstacles to making a purchase.
Each answer should showcase the ease, benefits, and positive outcomes of your service—make readers feel empowered to purchase!
Avoid using this section for standard/boring info that people will only need once they’ve committed.